WAP (Wireless Application Protocol) is an open international standard for network communications in a wireless-communication environment.
Most use of WAP involves accessing the mobile web from a mobile phone or from a PDA. User has to be sure that the access is opened from the operator’s side. A WAP browser provides all of the basic services of a computer-based web browser but simplified to operate within the restrictions of a mobile phone, such as its smaller view screen. Users can connect to WAP sites: websites written in, or dynamically converted to WML (Wireless Markup Language) and accessed via the WAP browser.

    Through the WAP, you can offer interactive data services such as:

• Email by mobile phone
• Tracking of stock-market prices
• Sports results
• News headlines
• Music downloads

SMS (Short Message Service), In addition to the traditional way to use SMS [SMS2TV services; and services related to media (TV-radio-newspaper-website) that help the audience to communicate directly with the media; in terms of getting feedback, offering chat and voting services]; more and more the business organizations (all kinds) are looking to the SMS technology as a new tool to be used nowadays in all kinds of micro-payment, web portal transactions, games industry, banking institutions, etc… For SMS applications, we usually provide a web interface to check details & traffic.

 

MMS (Multimedia Messaging Service) is a standard way to send messages that include multimedia content to and from mobile phones. It extends the core SMS (Short Message Service) capability which only allowed exchange of text messages up to 160 characters in length.
The most popular use for MMS is to send photographs from camera-equipped handsets, although it is also popular as a method of delivering news and entertainment content including videos, pictures, text pages and ringtones. MMS push is currently available in:
KSA, Bahrain & Lebanon.  In the MENA region it is widely used to upload media files like dou3aa or poems.