An m-commerce system that allows
service and content providers to offer their goods to be purchased
over the mobile phone
|
|
The Mobile Transaction Server (MTS) is the first
end-to-end application for mobile commerce systems, up and running since
August 2000. It is, in fact, a system that allows service and content
providers and vendors to offer their goods and services to be purchased
over the mobile phone. MTS handles orders and processes payment transactions.
It also collects customer behavior data and acts as a data storage medium
for a CRM system.
MTS represents groundbreaking new technology - an electronic business
system that is totally independent of time and place. MTS offers flexibility
and freedom of choice both to service providers and service users by
enabling people to do business wherever they happen to be. It also offers
security, as no money transfers actually occurs except at the bank.
M-Commerce is available through the MTS system on several platforms
including WAP, IVR and SMS. Different types of payment facilities are
also offered such as prepaid, direct debit and credit models.

MTS major advantages:
Consumer advantages:MTS opens up an entirely new, easy, effective and
secure means of buying and paying for goods over mobile phones.
·
Content producer and retailer advantages:MTS provides an entirely new
medium for selling products at higher volumes and lower cost. It also
makes administrative routines easier and reduces credit risks since
payment transactions are only accepted if the customer has liquidity
in the system or is a loyal customer.
Mobile phone operator advantages:MTS allows operators to offer new services
and to generate higher revenues through a better level of service.It
also substantially reduces unnecessary and expensive billing, as it
can be used to handle all aspects of the payment transaction. Operators
can rapidly gather accurate information on consumer preferences and
use this to target their services more effectively to specific consumer
groups.
Financial institution'
advantages: Financial institutions will gain new customers by being
able to handle service providers' accounts and money transfers. More
traffic will also be generated in the bank, as the use of the system
is for M-business is quite fast and easy.
|
 |
|